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The work

Products I own, and software built inside other people’s businesses. Described rather than named.

  • A subscription tracker that shows what you actually pay every month, before the renewal does.

    Built and shipped end to end — product, design, subscription model and paid acquisition. Live on the App Store and localised for a global release.

  • Interview preparation for people breaking into finance — drills, timed rounds and an AI tutor that explains the answer.

    Content engine, pricing and paywall, and a metered cloud AI tier bounded by a global spend ceiling so the free tier can never run away.

  • A native iOS app for a solar direct-sales organisation, replacing the web tool their field team was working around.

    Doors, appointments and leads by seller and by team, live on the phone already in their hand. Found and fixed the sales-logic defects that had quietly made their reporting untrustworthy.

  • Product and quality ownership for an AI document-processing SaaS in a real-estate advisory firm.

    Direction, pricing and go-to-market, plus the quality bar: testing output against real customer data and turning what I find into the fix list development works from.

  • A daily mental-math trainer with an adaptive engine that keeps every player right at the edge of what they can do.

    The question pool widens as you improve instead of sliding, so the quick wins never disappear — which is the reason most training apps get abandoned.

  • Capture a thought before it is gone — notes with no friction between the idea and the page.

    Designed, built and priced solo, including the widget and the paywall structure. Live on the App Store.

  • Point at a receipt, get a pantry — groceries tracked without typing anything in.

    Receipt extraction into a structured pantry, built with a co-developer. My side: product, structure and the release.

  • One screen for every product: revenue, subscriptions, usage and campaigns, with target versus actual per product.

    Built for my own studio after one too many wrong answers from five open dashboards. The same idea, rebuilt as a data platform, now runs inside a client business.

Let’s connect

Open to new projects — custom software, AI builds, and product problems worth solving. Email is the fastest way to reach me.

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